From a press statement I gave last week about the risk communication around the NND project in Denmark:

“Science which camouflages as PR or vice-versa inevitably erodes the trust laypeople put into academic institutions. […] It would be dreadful if European institutions fell back into the dissemination deadlock,” he says, and concludes: “This certainly is a major challenge for Horizon 2020, as long as research projects are mainly required to disseminate [research findings] instead of transparently addressing the real ethical, legal, and social implications of their work.”

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